Drivers of NPD Success: The 1997 PDMA Report
By Abbie Griffin, University of Illinois at Urbana-Champaign(Additional booklet contributors: Paul Belliveau, Stephen Markham, Edward McDonough III, David Olson, Albert L. Page)
This booklet reports on PDMA research on industry best practices in product development. It contains information about current NPD trends and practices against which you can compare your own firm, to diagnose strengths and weaknesses. This could then allow you to determine which actions your firm can take to further improve product development.
The first major study of product development practices to be widely disseminated was conducted by Booz, Allen and Hamilton in 1968 (and repeated in 1982). In 1989, with no additional studies seemingly forthcoming on the subject, PDMA undertook the challenge to provide timely industry-wide information about process and management changes in NPD, by sponsoring and underwriting regularly-scheduled research on this topic.
Since 1989, PDMA has conducted two major studies of NPD trends and best practice. This booklet reports on the latest survey, but also draws on information from the first study. Taken together, it provides a comprehensive and in-depth look at how businesses in America - particularly successful firms - conduct the difficult practice of product development. Excerpted findings from this study have been published in the Wall Street Journal, New York Times, Business Week, and USA Today. This booklet brings together the full set of results into one booklet. It is information every new product professional should know about, to serve as a guidepost against which to gauge their own product development efforts.
TABLE OF CONTENTS (28 Pages)
- General Product Development Trends
- Practices Differentiating the "Best" from the "Rest"
- Differences Between Manufactured Goods and Service Developers
- Differences Between Consumer and Business-to-Business Firms
- Differences by High-tech vs. Low-tech Firms
- Differences by Size of Firm
- Appendices
COVERS TOPICS SUCH AS:
- Trends in Reducing Cycle Time
- Number of Ideas Needed to Generate One Successful Product
- Trends in Success Rates
- Use of Stage-Gate™, multi-functional teams, co-location, rewards
- Use of NPD tools, e.g., voice of the customer, customer site visits, beta testing
- Use of engineering tools, e.g., rapid prototyping, computer-aided engineering and design, etc.
TO ORDER:
To order a copy of The Drivers of NPD Success: The 1997 PDMA Report, please call PDMA's headquarters during normal working hours at:(800) 232-5241 or (856) 439-9052
The price of the booklet is $15 per copy for PDMA members, and $20 per copy for non-members (additional copies, after the first, for PDMA non-members are at $15 each). In addition, there are shipping and handling fees (in the US, $5 for orders up to 10 books, $10 for orders of 11-20 books, and $20 for orders of 21+ books; for international orders, additional fees are $15 for orders up to ten books, and $40 for international orders of 11+ books). Visa, Mastercard, and American Express credit cards are accepted for payment.
